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Marketing
 New
Home Community Marketing involves a wide range of elements that
must be carefully managed. Builder Marketing Services offers
a great depth of experience in this process. We will help define,
qualify, implement, and manage the proper mix of competitive,
and yet cost effective, marketing elements for your community.
This includes the selection, management and coordination of
respective outside consultants who would be instrumental in
achieving success.
With in-depth involvement on hundreds of residential New Home
Communities, our management team is well-seasoned to administrate
the numerous checklists and the infinite number of details that
sequentially must come together on a tightly scheduled time
frame for a community opening, such as:
- Marketing Plans
- Marketing Budgets
- Architectural Product Reviews
- Product Pricing and Positioning
- Community Merchandising
- Buyer Profile Identifications
- Community Thematics
- Community Graphics and Collateral Materials
- Advertising Coordination
- Sales Office Design Consultations
- Interior Design Consultation for Models
- Entry Feature, Sales Center, and Model Landscaping
Consultation and Reviews
- Community Signage
- Traffic Evaluations
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